Keynote · Create

AI and creativity: from object to universe

For creative agencies, brands and luxury: creating with AI without losing your singularity.

Duration: 45 to 90 min
Format: Tailor-made keynote
Languages: French or English
Live demos: In every talk

Keynote

In creative work, AI polarizes. Some creators feel threatened, others see territories that no human could reach alone. Based on my book Hypercréation and on more than ten years of practicing generative art, this keynote shows how AI shifts creative value from the object to the universe, and what that changes for brands.

Every talk is rewritten for your industry, your audience and your event.

Who it’s for

Who this keynote is for

Above all

Creative agencies, luxury houses and brand departments

Where image, story and craftsmanship create value, the real question is how to stay singular when everyone has access to the same tools.

Also for

Marketing and communication departments
Art, design and fashion schools
Artisan trades and cultural industries

What the room takes away

What your audience remembers

See what creative AI can do today, in image, sound, video and 3D
Understand why the creative divide is about imagination more than technique
Move from the artwork-as-object to the artwork-as-universe, and from the campaign to the brand world
Protect what makes a house singular

Outline

The thread of the talk

1
Move 37
The day a machine was creative, and humanity’s fourth narcissistic wound.
2
The augmented studio
Image, sound, video, 3D: creating live with AI.
3
From object to universe
Branching creation, and the brand as a world to inhabit.
4
Staying singular
What AI does not replace: vision, taste, craftsmanship.

To go further

Book signing, a hands-on workshop for your teams (up to 300 people), or a strategy workshop with your executive committee.

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